The fast-moving development of Wales Rally GB continues apace with the appointment of a new VIP hospitality provider.
Horseradish, the highly regarded catering and events division of Chester Race Company, will take the lead when the World Rally Championship comes to the UK in October.
Based locally at Chester and Bangor-on-Dee Racecourses, Horseradish boasts a track record of delivering high quality catering and hospitality events, serving more than 75,000 guests each year at a growing number of venues.
For the Dayinsure Wales Rally GB (October 27-30), Horseradish will provide not only the customary delicious food and great service for VIP guests, but also dramatic viewing opportunities that will ensure a memorable experience on all three days of the event.
Friday’s hospitality is located at the famous Sweet Lamb Rally Complex, set in magnificent scenery near Llanidloes and offering a panoramic 180-degree view. The action runs throughout the day from 9am to 4.30pm, starting and finishing with the front-runners in the world championship, allowing corporate guests to watch the spectacular cars through a water splash, over jumps and around hairpin bends.
Saturday’s venue takes some beating, as the event heads to historic Cholmondeley Castle in Cheshire for a high-octane family-friendly garden party. The action begins in the morning with the WRGB National Rally and, after a busy programme of entertainment featuring historic cars and Group B legends, culminates with the modern WRC heroes.
Once they have completed their timed runs, the stars will park their cars and spend time signing autographs and posing for selfies with the fans.
Sunday’s hospitality venue is every bit as exceptional, offering a fabulous opportunity to take in the rally’s final Power Stage. Early birds will catch the cars first time through at the eye-catching Llyn Brenig reservoir before a hearty brunch in a special structure preceding the final Power Stage on live TV.
Guests will not only enjoy a prime viewing location, but will also rub shoulders with the WRC stars as they wait to see who will be spraying the champagne on the adjacent podium at the end of the event.
“We are delighted to welcome Horseradish to an altogether different type of horsepower,” said Ben Taylor, Wales Rally GB managing director. “The excellence of their catering and hospitality is already well-known to Chester Racecourse visitors and I believe they will add another dimension to the experience of watching Wales Rally GB in a truly unique and memorable location with first class facilities.”
The prospect of providing rally fans with a new stage-side experience has the team at Horseradish chomping at the bit.
“We are thrilled to be working with one of the biggest events in world rallying and we look forward to establishing a long-term relationship with Wales Rally GB,” enthused Kate Dawson, head of commercial at Chester Race Company.
“We will use our renowned expertise to create a very different offering in three separate areas across the event, ensuring a fabulous weekend, not just for rally fans but for those appreciating unique sporting experiences.”
Prices start at £199 + VAT per person. As places are limited and the event sold out last year, customers are advised to book early. Full details on each of the three hospitality packages can be found at www.walesrallygb.com/hospitality
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