The chairman of an independent organisation representing tourism and hospitality businesses across Mid Wales says the region is well placed to play a major role in the ‘Year of Adventure’ planned by the Welsh Government in 2016.
Anne Lloyd-Jones, chairman of Machynlleth-based MWT, which has 600 members across Powys, Ceredigion, Meirionnydd, welcomed the ‘Year of Adventure’ announcement by Deputy Minister for culture, sport and tourism Ken Skates and looked forward to supporting the initiative.
“Our big selling point in Mid Wales is our spectacular natural landscape and freedom to try things that are not available in other places,” she said. “Discovering the wild areas of Mid Wales is an adventure in its own right and the region is within two hours of large population.
“Our approach in Mid Wales will be to promote the wide range of unique experiences that visitors can have here and adventure isn’t necessarily all about adrenalin.
“For example, for walkers we have the Wales Coast Path, Glyndwr’s Way and Offa’s Dyke Path. Where else in the UK could you go to see such spectacular countryside?”
She said she looked forward to receiving details of the funding package that will be available from the Welsh Government to help businesses engage in the ‘Year of Adventure’.
Mr Skates announced last month that survival expert Bear Grylls and Welsh international rugby player turned explorer Richard Parks would become the nation’s Adventure Ambassadors in 2016.
He said the ‘Year of Adventure’ would include a series of challenges to put Wales on the map as a leading destination for thrill seekers. It will be the first of many themed years for Wales, with 2017 the ‘Year of Legends’ and 2018 the ‘Year of the Sea’.
Next year will also see the country celebrate the centenary of author Roald Dahl. Inspired by Dahl’s book ‘Willy Wonka and the Chocolate Factory’, the Welsh Government plans to become Willy Wonka by delivering ‘Golden Tickets’ to people to “open experiences money cannot buy”.
Mr Skates said the year would feature a series of “major events” and activities of “considerable international significance”, many of them taking place along the 870 miles of the Wales Coast Path.
“During 2016, the people of Wales and visitors who travel here will experience the centenary celebrations of Roald Dahl, which will encompass attractions on an extraordinary scale,” he announced.
“Children will be invited to take over and sleep in castles, museums and abbeys surrounded by world-class adventure exhibitions, whilst treasure hunters will be able to take part in a geocaching challenge along the Wales Coast Path.
“Family adventure involving big picnics, stargazing and acrobatic circuses will take place, as well as opportunities for young people to write their own adventures.”
Picture caption:
MWT’s chairman Anne Lloyd-Jones with Deputy Minister for culture, sport and tourism Ken Skates.
Anne Lloyd-Jones, chairman of Machynlleth-based MWT, which has 600 members across Powys, Ceredigion, Meirionnydd, welcomed the ‘Year of Adventure’ announcement by Deputy Minister for culture, sport and tourism Ken Skates and looked forward to supporting the initiative.
“Our big selling point in Mid Wales is our spectacular natural landscape and freedom to try things that are not available in other places,” she said. “Discovering the wild areas of Mid Wales is an adventure in its own right and the region is within two hours of large population.
“Our approach in Mid Wales will be to promote the wide range of unique experiences that visitors can have here and adventure isn’t necessarily all about adrenalin.
“For example, for walkers we have the Wales Coast Path, Glyndwr’s Way and Offa’s Dyke Path. Where else in the UK could you go to see such spectacular countryside?”
She said she looked forward to receiving details of the funding package that will be available from the Welsh Government to help businesses engage in the ‘Year of Adventure’.
Mr Skates announced last month that survival expert Bear Grylls and Welsh international rugby player turned explorer Richard Parks would become the nation’s Adventure Ambassadors in 2016.
He said the ‘Year of Adventure’ would include a series of challenges to put Wales on the map as a leading destination for thrill seekers. It will be the first of many themed years for Wales, with 2017 the ‘Year of Legends’ and 2018 the ‘Year of the Sea’.
Next year will also see the country celebrate the centenary of author Roald Dahl. Inspired by Dahl’s book ‘Willy Wonka and the Chocolate Factory’, the Welsh Government plans to become Willy Wonka by delivering ‘Golden Tickets’ to people to “open experiences money cannot buy”.
Mr Skates said the year would feature a series of “major events” and activities of “considerable international significance”, many of them taking place along the 870 miles of the Wales Coast Path.
“During 2016, the people of Wales and visitors who travel here will experience the centenary celebrations of Roald Dahl, which will encompass attractions on an extraordinary scale,” he announced.
“Children will be invited to take over and sleep in castles, museums and abbeys surrounded by world-class adventure exhibitions, whilst treasure hunters will be able to take part in a geocaching challenge along the Wales Coast Path.
“Family adventure involving big picnics, stargazing and acrobatic circuses will take place, as well as opportunities for young people to write their own adventures.”
Picture caption:
MWT’s chairman Anne Lloyd-Jones with Deputy Minister for culture, sport and tourism Ken Skates.
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