Wales Rally GB announces Dayinsure as new title partner

The Wales Rally GB has a new title partner in the form of Dayinsure, one of the UK’s leading short-term car insurance firms.

As a result, this year’s UK round of the prestigious FIA World Rally Championship will be known as the Dayinsure Wales Rally GB.

Alongside the Formula 1 British Grand Prix, the Dayinsure Wales Rally GB is one of the jewels in this country’s motor sport calendar and takes place from October 27-30. The majority of the world-class competitive action is based in the legendary forests of Mid and North Wales.

Established in 2005 and backed by Aviva and Allianz, Dayinsure offers immediate short term insurance cover for drivers of UK registered cars and commercial vehicles. This provides customers with an easy way to add an additional driver to their vehicle or a cost effective way of insuring themselves on another vehicle on a temporary basis.

The online company is based in Tarporley, Cheshire, close to the Deeside Rally Village in North Wales, where the event is headquartered.

“We are delighted to welcome Dayinsure to the rally,” said Ben Taylor, Wales Rally GB managing director. “Dayinsure is the latest addition to an illustrious list of previous sponsors of this famous event, but the first one to take its place alongside Wales, our principal funding partner.

“Securing a major title sponsor is another big step forward and attracting one from outside the motor sport sector is further recognition of the rally’s growing commercial appeal.”

Dennis Ryan, Dayinsure founder and chairman, said: “This is a highly significant and exciting opportunity for Dayinsure. The availability of temporary vehicle insurance is something of a new concept for many in the UK and this partnership with Wales Rally GB will provide us with the perfect platform to promote not only the opportunity to take out such short-term cover but also its simplicity.

“From a personal perspective, I grew up watching Rally GB back in the ‘80s, so it’s a really proud moment to see Dayinsure associated with such a famous sporting event.”

The Welsh Government remains the principal funding partner of the event, having finalised a new three-year agreement to support the rally until the end of 2018.

Tickets are the Dayinsure Wales Rally GB are now on sale with the cheapest prices for those buying in advance. Full information on the 2016 rally can be found on the official www.walesrallygb.com website.

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Picture caption:

Wales Rally GB managing director Ben Taylor (left) and Dayinsure founder and chairman Dennis Ryan announce the new partnership for 2016.

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Media Contact:  Jonathan Gill, Wales Rally GB Media Office, MPA Creative, High Barn, Effingham, Surrey KT24 5PR. Tel: 01372 414120 or 07860 563000 E-mail: Jonathan.Gill@MPACreative.com